May 2019 Volume LIV Number 3


Corporate Sponsor Profile

SDI, Pediatric Dentists Helping HSHC Access to Care Initiatives $4 at a Time

November 2012 Volume XLVIII Number 6

 Recognizing Healthy Smiles, Healthy Childrens expanding work supporting initiatives providing oral care for underserved children, SDI North America has kicked off a cause-marketing campaign donating $4 for every purchase of its 50-count packages of Riva glass ionomers. The

12-month campaign is projected to generate at least $30,000 in contributions from SDI to HSHC.

"Pediatric dentists do so much to help children and were proud to provide the tools and materials that help with patient care," said Laura Woodruff, SDI Inc., North America sales manager. "Healthy Smiles, Healthy Children is helping kids who arent fortunate enough to have regular oral care, and we want to help the Foundation bridge that gap, too."

Effective Oct. 1, 2012, SDI is contributing $4 on all sales of its 50-count Riva glass ionomers through Sept. 30, 2013. As part of the campaign, SDI will promote support of Healthy Smiles, Healthy Children in all of its Riva advertising in Academy publications as well as selected national dental trade periodicals.

"The financial contribution is tremendous, and SDI promoting HSHC in its advertising will help us reinforce our messages to the dental profession," said Foundation President David Curtis,

D.M.D. "This is a great way for members to get the great products they use every day in their practices while supporting the Foundation."

In addition to their national advertising outreach, SDI field representatives will be promoting their support of the Foundation during their office visits to their pediat-

ric dentist customers. (See flyer on next page.) The campaign will utilize multiple outreach channels.

"While members’ use of Riva products will help the Foundation one purchase at a time, SDI reps will also be helping spread the word about our Access to Care efforts," said HSHC Development Director Paul Amundsen, CFRE. Amundsen encouraged members to continue their direct support of HSHC, knowing their use of the Riva line will further enhance the Foundations Access to Care work.

Details about the campaign and regular updates will be posted on the Foundations facebook page ( milesHealthyChildren). For more information, contact HSHC Director Paul Amundsen at or (800) 544-2174.

About SDI Limited

Founded in 1972 and headquartered in Melbourne, Australia, SDI is primarily involved in the research and development, manufacturing and marketing of specialist dental materials. SDIs investment into research and development has ensured superior quality

is achieved for the Pola tooth whitening, Riva glass ionomers, composites and amalgam ranges. SDI has offices and warehouses in USA, Germany, Ireland and Brazil. SDIs products are manufactured in Australia and distributed to over 100 countries worldwide. For more information visit