May 2019 Volume LIV Number 3


2MIN2X Ad Council Campaign Updates

July 2013 Volume XLVIX Number 4

Laila Ali Appointed Campaign Spokesperson Laila Ali, athlete, health advocate and mom, has been announced as the new campaign spokesperson for the Kids’ Healthy Mouths public service advertising (PSA) campaign. The campaign, developed by the Ad Council and a coalition of more than 35 leading dental organizations (The Partnership for Healthy Mouths, Healthy Lives), sheds light on the importance of children brushing their teeth a basic task yet constant struggle for many parents. To read the press release in its entirety, please go to: appointed-spokesperson-for-kids-healthy-mouths-campaign-by-the-partnership-forhealthy-mouths-healthy-lives-and-the-ad-council-201256721.html.


laila Ali Press Release Results


1,800 views of the release on PRNewswire Reposted 285 times laila Ali Media Appearances and Graphics


Please see that celebrity campaign spokesperson Laila Ali participated in a mini media blitz on behalf of the Kids’ Healthy Mouths campaign: council-kids-oral-health-spokesperson-tips/


HuffPo Live Segment: healthy-mouth/5176b5dd02a76049b40000a1


NY Live interview:!/on-air/as-seen- on/Catching-Up-With-Laila-Ali/204540131


PIX  11  Morning  News: dishes-on-healthy-swaps-and-new-campaign-healthy-mouths-healthylives/#axzz2RVnG8nC0


Campaign Graphics


In conjunction with Laila Alis media appearances, the Ad Council offered some custom campaign graphics for your social channels. Included in the DropBox link are a Facebook profile and cover photo, Twitter header and profile photo, a photo of Ali with her kids brushing their teeth, as well as an infographic (full version and smaller mashup segments).


They also posted the full infographic on Scribd if you would rather link to it: The Downloadable Materials section of the campaign toolkit now includes 8.5 x 11 and 18 x 24 localizable posters that campaign supporters can use in their communities to help extend the campaign message. In the coming months, the Ad Council is also planning to produce a brochure and other downloadable materials:  http://2min2x.


Ad Council twitter Chat


On Friday, April 5 from 2 p.m. to 3 p.m. ET, the Kids’ Healthy Mouths public service advertising (PSA) campaign hosted a live, moderated Twitter Q&A on @ADAMouthHealthy! The moderated question-and-answer session featured Dr. Ruchi Sahota & new campaign spokesperson, Laila Ali (@TheRealLailaAli) answering questions and providing tips and resources about kids’ #oralhealth. The website and campaign assets were promoted throughout reaching more than 3.3 million people as a result of the Twitter Q&A efforts.


Twitter Q & A Summary


The Oral Health campaign’s #2min2xChat Twitter Q&A garnered a solid participation base and reached a broad audience with key oral health messaging.




Hashtag usage: 468 tweets using the hashtag #2min2xChat Estimated participants: 85 contributors Accounts reached: 154,620 twitter accounts Total impressions: 3,363,887 total audience reach Blogger Outreach


Placement on and


Turner Broadcasting


Turner Broadcasting has committed to continue supporting children’s oral health by running the "Octolaunch" 30 second PSA on Cartoon Network through 2Q 2013! As you may remember, Turner first committed to supporting the campaign in 1Q 2013 and we are absolutely thrilled they’ll continue increasing exposure of the messaging.