May 2019 Volume LIV Number 3


Ad Council Campaign Update

March 2013 Volume XLVIX Number 2

On October 1, the English and Spanish mobile sites for 2min2x.orofficially launched!

DreamWorks developed a Web banner Public Service Announcement featuring Tooth from Rise of the Guardians for use on the site.

Yahoo! Health posted a story on Childrens Oral Health on September 26, which was syndicated a few times, including on WTOP radios site.

Turner Broadcasting has selected Childrens Oral Health as one of the campaigns it will support on Cartoon Network in 1Q 2013! We don’t know the exact level of support as yet, but we are encouraged by their commitment to provide placement of campaign PSAs when its available.

Bus Shelter/Billboard Concepts

The Partnership also finalized bus shelter and billboard concepts that will include our website with the "Brush 2 Minutes, Twice a Day" tagline, as well as sponsor logos. The two recommended concepts for the bus shelters include:

"Video games have a pause button for a reason." "The Internetll still exist when they get back."

In terms of placements, the Ad Council will offer orders to outdoor companies nationwide. Bus shelters are obviously limited to areas with public transportation, but usually get a good mix of placement across the country.

Photo Sharing Contest

We began promotion of a photo sharing "contest" where we asked users to share photos of their families using the hashtag #JoyfulSmiles. The Promotion began at noon Eastern Time on Dec. 14, 2012, and ended at 11:59 PM ET on Jan. 3, 2013.

The contest was hosted on Twitter by @ADAMouthHealthy using the hashtag #JoyfulSmiles and was promoted on Facebook, Twitter and Instagram. Photo submissions were be accepted through Twitter and Instagram using the #JoyfulSmiles hashtag.

A Kindle Fire is the top giveaway prize for this contest.