May 2020 Volume LV Number 3


Value = 95 Percent

May 2013 Volume XLVIX Number 3

The Academy uniquely embraces its mission to serve its membership, in part through our goal of delivering optimal oral health for all children and the continued focus on member value and service. The key to a vibrant membership is not getting lost in the minutia of process, but always keeping the collective attention on outcome. Even as some of our fellow specialties and dental organizations are hitting a rough patch with membership recruitment and retention, I can tell you that our Academy is never satisfied with an amazing 95 percent retention and market share. This is a testament to the extremely loyal membership that continues to value the member benefits and services that the Academy attempts to provide at the highest level possible.

The scope of the Academys commitment to its membership touches at all levels of membership including our support of state and district units. We recognize that in many ways politics is local and our attention to this fact keeps us ahead of emerging trends and member needs. As reported in March 2013 PDT, in 2012 the AAPD, through the Council on Government Affairs, initiated a state Public Policy Advocate initiative in order to strengthen and coordinate advocacy efforts by our state chapters. The Public Policy Advocate (PPA) position is designed to serve as the state pediatric dentistry associations advocate for the oral health issues of infants, children, adolescents and patients with special health care and developmental needs. The PPA will help represent the state pediatric dentistry association in promoting childrens oral health issues with the state legislature and other elected bodies, state regulatory agencies (including Medicaid and health departments), licensing bureaus, professional health and child welfare organizations, oral health coalitions, foundations, institutions of dental education, publicly-funded safety net programs, and the private sector benefits industry. The PPA will also closely coordinate their activities with those of the state dental association. PPAs will serve as an advocacy liaison between the state pediatric dentistry association and the state dental association. To kick off the program the AAPD paid for the initial group of PPAs to attend a full-day orientation session on March 11, 2013, in Washington, D.C., immediately prior to the AAPDs Public Policy Advocacy conference. See more about that orientation program on page 13 of this issue.

Even as some of our fellow specialties and dental organizations are hitting a rough patch with membership recruitment and retention, I can tell you that our Academy is never satisfied with an amazing 95 percent retention and market share.

We have also anticipated the governance needs of our district and state units to assist in the operational needs of a growing and vibrant organization. At the direction of the AAPD board of trustees, for the past 13 years the AAPD has provided directors and officers (D&O) liability insurance for each of the recognized district and state unit organizations. This coverage is provided under the AAPDs overall D&O policy. Previously, each of these organizations was billed for its portion of the total premium. For the current year (2012-13) the total premium paid by the AAPD was $11,384. Note that coverage also extends to those Canadian provinces with state-equivalent chapters. This membership benefit is an indication of the AAPDs strong support for these organizations, hopefully freeing up additional resources in their budgets. The D&O policy covers directors, officers, employees and the association as an entity, with aggregate coverage of $5,000,000 (including Employment Practices Liability and Antitrust) and $2,000,000 aggregate coverage for Fiduciary Liability. Further, legal defense costs are covered outside of the liability limit.

Under the AAPD Bylaws all district and state unit organizations are required to be separately incorporation as non-profit corporations. In communicating with leaders in states and districts, it was apparent some had not done so or had their corporate status lapse (which can occur if annual reports are not filed with the state of incorporation). The AAPD subsidized legal costs for our outside law firm, Barnes and Thornburg, to reincorporate the following state units

in Illinois, which features one of the nations most "user friendly" not-for-profit corporation law: Connecticut, Iowa, Maine, Maryland, Massachusetts, Minnesota, New York, and Tennessee.

 There is also great benefit for our district and state units to obtain tax-exempt status recognized by the IRS. It enables the organization to receive dues and certain other income without paying taxes on that income. It generally allows the organization to accumulate income tax-free. While many district and states have filed for and obtained taxexempt status, some have not. Therefore, the AAPD through our outside law firm applied for and in late 2012 received a Group Tax exemption from the IRS. This helps all of the states noted above. Other states can be added if needed. (If your state is interested contact COO and General Counsel C. Scott Litch at For those organizations with annual revenue less than $50,000, the AAPD will file the simple 990-N information report on their behalf. This report must be filed electronically.

A growing and ongoing need across all activity platforms is leadership development and our critical focus on talent pool development. One of the most prominent and uniquely AAPD member benefits is the visionary launcand now decade-long commitment to a Leadership Institute in partnership with Ultradent and Northwestern Universitys Kellogg School of Management. This amazing experience, which includes a total of 120 Academy members as graduates and or current enrollees—offers the unique opportunity to learn leadership skills from the greatest minds in business and apply those skills with us at the Academy as well as in our members’ professional and personal lives. If you ask anyone that has graduated from the program, you will hear things like "transformational" and "life-changing". Last fall we launched an Advanced Leadership institute in partnership with the Wharton School at the University of Pennsylvania. Most recent graduates of this program, who were by design graduates of the Kellogg program, agreed that this may be the consummate experience in leadership development. I share this by way of saying that member value could not be more important to our leadership as exhibited by the stellar programs we have to offer to our academy membership base.

I could go on for another 10 pages articulating benefits and how important our membership is to this Academy and to what ends we will go to meet our members expectations. I see daily the commitment of our board of trustees recognizing that we do everything to embrace our fellow members and not be complacent with a 95 percent marketshare.

Indeed value creation needs to be recognized at all levels of our governance system to truly maximize the experience and participation of all our members.