May 2019 Volume LIV Number 3


Media Mix

May 2016 Volume LI Number 3

AAPD President Appears on ABC in Baton Rouge

Continuing the strong National Children’s Dental Health Month momentum, AAPD President Dr. Robert Delarosa appeared on WBRZ TV (ABC) in Baton Rouge, La., prominently weaving in AAPD (a couple times!), Age One dental visit, top tips for parents, and more.


AAPD Included in Story

Dr. Paul Casamassimo, director of AAPD’s Pediatric Oral Health Research & Policy Center, was interviewed by Nadia Kounang for an article based on analysis in Pediatrics regarding teething. 

According to the story:

"If a child has a really high fever, or is in significant discomfort, or won’t eat or drink anything for days, that’s a red flag for concern," said Dr. Paul Casamassimo, director of the American Academy of Pediatric Dentistry’s Pediatric Oral Health and Research and Policy Center. The analysis didn’t completely dismiss a parent’s intuition. It found the most common symptoms of teething were swollen gums, drooling and crankiness. Symptoms shouldn’t last for more than three to five days, Casamassimo said, but he did acknowledge that it can feel much longer. "By and large, symptoms are not a chronic thing. They come and go, and the job of the parent is to comfort the child, and keep their finger on the pulse of their child. Is the child eating? Staying hydrated?" Casamassimo said.


AAPD in Parent and Child Magazine

AAPD President Dr. Robert Delarosa was interviewed by Katie Choi for an article on preventing tooth decay.  "While parents are usually well informed about seeing a pediatrician, dental guidelines tend to fly under the radar," says Robert Delarosa, D.D.S., a pediatric dentist in Baton Rouge, La., and president of the American Academy of Pediatric Dentistry (AAPD).


AAPD and Sunstar Provide Oral Health Care Tips on Modern Living with kathy ireland®

During the Feb. 25, segment, Kathy Ireland interviewed Marketing Manager Jess Magno and President of the American Academy of Pediatric Dentistry Dr. Robert L. Delarosa.

In addition, AAPD spokesperson Dr. Mira Albert of Hinsdale, Ill., also participated in this segment by shooting video footage in her office.


National Children’s Dental Health Month Media Update

Parents and Caregivers Asked to Fight Tooth Decay During National Children’s Dental Health Month

This February, the American Academy of Pediatric Dentistry (AAPD) celebrated National Children’s Dental Health Month by hosting the Tournament of Tooth Care, showcasing how parents and caregivers can help their kids fend off the Mouth Monsters –a.k.a. tooth decay. Parents and caregivers could tune in to the Mouth Madness to learn how to help little teeth take on the Mouth Monsters one big game at a time.


National Satellite Media Tour

Feb. 9, 2016

 AAPD’s public relations firm Weber Shandwick conducted a very successful satellite media tour with AAPD President Dr. Robert Delarosa where he did interviews with 26 radio and television outlets across the country, including several in key target markets (Dallas, San Diego, Philadelphia, San Antonio, Columbus and Miami).

We obtained 1,354 total placements reaching more than 33 million people!


#LittleTeethChat Twitter Chat

Feb. 24, 2016

As part of our national campaign to raise awareness of the importance of children’s dental health, AAPD hosted the chat with expert help from AAPD national spokesperson Dr. Mira Albert of Hinsdale, Ill., and co-host AAPD Parent Ambassador Susan Carraretto of 5 Minutes for Mom. During the chat, Dr. Albert and Susan engaged participants on Twitter through questions, anecdotal stories, and tips from AAPD. The chat focused on the importance of early dental visits, establishing a Dental Home and tips for keeping children’s mouths healthy and "Monster-Free." Dr. Albert and Susan also answered questions from parents and caregivers on oral health, ultimately raising awareness of AAPD as a resource for parents and caregivers as the big authority on little teeth.


National Children’s Dental Health Month: Introducing Mouth Madness

Healthy little teeth ended up in first place at the conclusion of the National Children’s Dental Health Month Tournament of Tooth Care. Each little champion brought a unique skill, and they all worked together to take on the Mouth Monsters with ease. According to their coach, the Pediatric Dentist, the fun isn’t over yet – brushing and flossing practice starts again tomorrow, and the team’s next 6-month checkup is already scheduled for late 2016.


Ad Council Campaign Update

#BedtimeBattle Twitter Chat

Feb. 23, 2016

 The Kids’ Healthy Mouths campaign held a Twitter chat to celebrate National Children’s Dental Health Month with cohosts MomfluentialHaveSippy and Teeth Fairies. AAPD President-Elect Dr. Jade Miller served as the pediatric oral health expert on the chat.

The chat focused on how parents can win the #BedtimeBattle with the 3 Bs: Brush, Book, Bed. Tips were shared for structuring children’s nighttime routines in a healthy way (including brushing for two minutes) that helps them get to sleep.