May 2019 Volume LIV Number 3


Media Mix

September 2016 Volume LI Number 5

For more information on how to submit your media coverage, please contact Public Relations Director Erika Hoeft at (312) 337-2169 or

Monster-Free Mouths Movement Awarded by PRSA

We’re thrilled to share that our Monster-Free Mouths Movement was the recipient of another award on Thursday, June 16. We were awarded the Public Relations Society of America’s 2016 Skyline Award in the cat- egory of public service for a non-profit. PRSA Chicago’s Skyline Awards program is an annual competition that recognizes projects and programs demonstrating excellence in the communications profession. The awards competition is open to all public relations and communications practitio- ners who reside in the Greater Chicagoland area. A significant portion of the work in all entries must have been implemented between Jan. 1, 2015, and Dec. 31, 2015.

We’re so happy to see this campaign continuing to resonate with the lay public and industry influencers.

In the News


On June 20, Catherine Saint Louis was in Elmwood Park, N.J., where she conducted an interview with AAPD member Dr. Eyal Simchi about preventing cavities in children and a new, cheaper and pain-free alternative to drilling and filling called silver diamine fluo- ride. The video can be found at


Dr. Stephen Wilson, AAPD’s co-lead author of new sedation guidelines, was interviewed by for a story titled, "New Sedation Guidelines Emphasize Patient Safety," published on June 30. According to the article: Dr. Wilson said changes in patient safety and new literature in areas such as monitoring were the driving forces behind the need to update the guidelines. "It has been 10 years since the last guidelines were written, and significant changes have occurred in patient safety related to sedation," he said. To view the entire article, visit June 30, 2016:

New Mouth Monster Hub Articles

Healthy Summer Snacks


Managing Your Reputation through Online Reviews

On June 21, 2016, Weber Shandwick hosted an interactive AAPD webinar about Managing Your Reputation through Online Reviews on websites such as Yelp, Google and Facebook. The webinar focused on how to understand how parents and caregivers are using these sites, what is involved in maintaining a presence, how to set up new or update existing profile pages on these review sites, how to determine when and how to respond to reviews how to identify best practices for developing review responses and how to reach new audiences with advertising features.

To access the materials, please log on as a member to the main site and you’ll find the information under Practice Management under webinar materials.

Click here for a PDF version of this article.