Over the past three years, AAPD has reached thousands of parents and caregivers to educate them about the importance of children’s dental health and establishing a Dental Home by age 1. Now in its fourth year as the BIG AUTHORITY on little teeth, AAPD has engaged in several exciting initiatives to elevate the importance of children’s oral health.
CONVERSATIONS WITH TOP-TIER MEDIA HIGHLIGHT IMPORTANCE OF CHILDREN’S DENTAL CARE
AAPD President Dr. JadeMiller sat down with editors from several prominent New York City-based media outlets including The New York Times, Parents Magazine and others to reinforce AAPD as the go-to resource for stories and expert opinions on pediatric dentistry.
During each meeting, Dr.Miller emphasized the importance of early oral care for children and highlighted the Mouth Monster Hub as a resource for media, parents, caregivers and children alike.
MOUTH MONSTER HUB FEATURES ENGAGING AND EDUCATIONAL CONTENT
The Mouth Monster hub (mouthmonsters.mychildrensteeth.org), which launched in late 2014, continues to grow and feature new, engaging pieces for members, parents, caregivers and media that provides education on optimal dental care for children. Some recent highlights include:
What’s Your Candy Personality?
This BuzzFeed-style quiz helps parents and children discover their "candy personality" during Halloween, along with dental health tips to scare away the Mouth Monsters.
‘Twas the Night Before Christmas In this lighthearted piece, readers reimagine a familiar holiday tale with dental tips to put the Mouth Monsters on the naughty list for good.
Welcome ToDenty Land!
Denty Land allows parents and children to journey through whimsical places, such as Floss Forest,Molar Marshes and the Fluoride Fountains as they discover dental health tips in order to beat the Mouth Monsters and ultimately meet their pediatric dentist at the end.
MEDIA INTERVIEWS RAISE AWARENESS OF AAPD
AAPD President, Dr.Miller participated in a national Hallow- een media tour and an internet media tour for National Children’s Dental Health Month, conducting almost 60 interviews with media outlets across the country to raise awareness of children’s dental health. During the interviews, Dr.Miller consistently mentioned AAPD and mychildrensteeth.org as a resource for parents and caregivers. Many reporters asked questions based on their personal experience with their children’s pediatric dentist. Dr.Miller empha- sized the importance of early oral care and establishing a Dental Home for children by age 1.
The coming year will feature more exciting developments as AAPD continues efforts to support its members and fulfill its mission of healthy teeth for all children. Formore information, please contact Public Relations Director Erika Hoeft at (312) 337-2169 or firstname.lastname@example.org.