March 2019 Volume LIV Number 2


Marching into Spring with the Mouth Monsters

March 2018 Volume LIII Number 2

The Movement that has garnered extensive parent and caregiver interest, as well as numerous media placements, celebrated its fourth anniversary in January of 2018. It was in 2014 that the AAPD launched the Monster-Free Mouths Movement to address the nation-wide health threat that tooth decay is to the health and welfare of children in the U.S. This educational campaign aims to arm parents and caregivers with important tools and information to help fight the Mouth Monsters.

Mouth Monsters is a consumer-focused media campaign initiated by the AAPD via partnership with the leading public relations firm, Weber Shandwick. The campaign goal is to distinguish the AAPD and pediatric dentists as the go-to experts on children’s oral health and get more children to see a pediatric dentist by age 1. AAPD has invested over $1 million in this campaign since its initiation. Click here for a link to the Mouth Monster Hub: http://mouth-

We continue to urge our members to take advantage of this rich content by sharing with parents/caregivers in your practice, distributing at appropriate community events, as well as dissemi- nating to media and industry thought leaders.


In addition to coverage and hub content referenced here, AAPD also coordinated media interviews and upcoming coverage in the following media outlets:
AAPD’s First-Ever Guideline on SDF Featured on

Pending AAPD/SDF Media Coverage

• Dental Economics
• Dimensions of Dental Hygiene
• Decisions in Dentistry

On Facebook, there were 175 likes/loves and 206 shares of the post promoting this content.

Deskside-briefings were arranged with the aforementioned journalists and AAPD President Dr. James Nickman, keeping AAPD initiatives top- of-mind with these influencers.

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