May 2020 Volume LV Number 3


Media Mix

March 2019 Volume LIV Number 2

 For more information on how to submit your media coverage, please contact Public Relations Director Erika Hoeft at
(312) 337-2169 or
Helping Your Kids Face Their Dental Fears on
AAPD President Dr. Joseph Castellano and AAPD national spokesperson Dr. Mario Ra- mos, were interviewed by writer Arricca SanSone of New Jersey Family to discuss how parents can help their children have a better experience when visiting the dentist. The story appeared online on December 3, 2018.
According to Dr. Ramos:
"Kids are perceptive. You’re saying everything will be fine, but you may be sending signals that you’re nervous through your tone of voice, mannerisms or facial expressions. Don’t over- prepare them. Instead, approach the visit matter-of-factly, explaining this is just something everyone has to do, like taking a bath or getting a haircut."
AAPD Featured on SIRIUS XM Doctor Radio
AAPD President Dr. Joe Castellano and AAPD CEO Dr. John Rutkauskas were guests on Doctor Radio on Sirius XM Channel 110 addressing dental health and advances in pediatric dentistry. The segment was hosted by AAPD National Spokesperson Dr. Amr Moursi and Dr. Lawrence Brecht and aired on Monday, Dec. 3, from 2- 4 p.m. EST.
AAPD Member Introduces Mouth Monster Truck to Patients
Dr. Jarod Johnson was interviewed by WQAD News 8 regarding his new ride for patients at UnityPoint Health Trinity in Muscatine, Iowa.
According to the piece:
Dr. Jarod Johnson, a pediatric dentist,  is taking that matter into his own hands by introducing the Mouth Monster Truck to his patients at UnityPoint Health Trinity in Muscatine.
Johnson is a dentist at Arctic Dental, but twice a month he performs surgery at the nearby hospital. He always wanted a toy truck himself when he was young. Now, he’s bringing his dream to his patients, thanks to the American Academy of  Pediatric Dentistry.
"The biggest thing for kids is the separation anxiety from their parents," says Johnson. "This has taken their mind off of it and I’ve noticed a big change and all the kids come back with a smile on their face."
"We’ve got the mouth monsters on the truck – "Tartar the Terrible", "Ginger Bite- Us", and "Tooth DK"," explains Johnson.
To watch the inspiring news segment in its entirety, please go to: to-operating-room-in-a-new-fearless-ride/
New Mouth Monster Hub Content
Little Teeth Truths: Healthy habits during the holidays
AAPD national spokesperson Dr. Homa Amini addressed how to keep a child’s mouth healthy and cavity-free through the holidays and into the New Year.
Homa Amini, D.D.S., M.S., M.P.H.
Dr. Homa Amini is professor of Pediatric Dentistry-Clinical at the Ohio State University College of Dentistry and an attending dentist at Nationwide Children’s Hospital. She is board certified in pediatric dentistry and is a fellow and national spokesperson of the American Academy of Pediatric Dentistry (AAPD).  She is currently serving as the president of Columbus Dental Society and is a member of the AAPD board of trustees.
Public Relations Activities
Social Media Toolkit for Members
There is no question that social media is a powerful business tool. For pediatric dentists it can help you increase awareness of your practice, provide opportunities to engage with your patients’ families outside of in-office visits and help position you as a resource to those in your community.
And while many of us use social media  for personal connections, navigating it as a professional or business tool requires different considerations – which are not necessarily second nature to most of us.
For these reasons, we hope you’re all tak- ing advantage of our first-ever online Social Media Toolkit, developed specifically with the business needs of AAPD members in mind.
  • In addition to providing basic informa- tion about the most important social media channels for your practice and how to manage your social media com- munities, the toolkit also addresses some more advanced topics such as:
  • Best-practices to navigate issues that commonly arise on any prac- tices’ social media channels
  • Advantages of using paid advertis- ing on social media – which can be much more effective in reaching new patients than traditional adver- tising.
  • The toolkit can be accessed on your "My Account" page of or at Media101.web.pdf.
  • We encourage you to download it, and to share it with any team members who may support or lead the marketing activities of your practice.

Click here for a PDF version of this article.