May 2019 Volume LIV Number 3

 
 
 
fullsizeoutput_2

Media Mix

May 2019 Volume LIV Number 3

 For more information on how to submit your media coverage, please contact Public Relations Director Erika Hoeft at
(312) 337-2169 or erika@aapd.org.
 
Media Mentions
 
AAPD VICE PRESIDENT INTERVIEWED ON MEASLES OUTBREAK
Dr. Jessica Lee spoke to ADA News on Jan. 28, for a story titled, "Dental office among sites involved in measles cluster." The story ad- dress how measles appeared in the news following reported outbreaks this month in the Northwest.

AAPD PRESIDENT PARTICIPATES IN NATIONAL SATELLITE MEDIA TOUR
On Jan.31, Dr. Joe Castellano fielded 27 television and radio interviews over a 5-hour time span in honor of National Children’s Dental Health Month (NCDHM). He spoke to media outlets across the country, including top markets like Washington, D.C., St. Louis, Phoenix, Denver, and Sacramento. He masterfully handled each inter- view, easily wove in AAPD key messages, and paid careful attention to the many questions coming his way, answering each with care.
 
HOW MUCH TOOTHPASTE SHOULD A CHILD USE?
AAPD member Dr. LaQuia Vinson discussed this very topic with WISHTV.com out of Indianapolis, Ind., on Feb. 8: https://www. wishtv.com/news/local-news/how-much-toothpaste-should-a-child-use-a-pediat- ric-dentist-gives-advice/1766382174.

FOX 8 NEW ORLEANS SPEAKS TO AAPD MEMBER
Dr. Suzanne Fournier sat down with FOX 8 New Orleans TV to discuss NCDHM for their Healthy Living segment.
 
AAPD PRESIDENT CONTRIBUTES TO DIMENSIONS OF DENTAL HYGIENE
Dr. Joe Castellano developed an article for the February Na- tional Children’s Dental Health Month issue of Dimensions of Dental Hygiene. "Supporting Children’s Oral Health" details how early and comprehensive examination of children places them on a path to posi- tive oral health. The article can be found at: https://dimensionsofdentalhy- giene.com/article/supporting-childrens-oral-health/.

AAPD IMMEDIATE PAST PRESIDENT ADDRESSES FAMILY DENTAL INSURANCE
Dr. Jim Nickman spoke to Suzanne Koup-Larsen, contribut- ing writer, for a MetroKids article on dental insurance. The article is targeted to an audience of parents that explains what dental insurance typically covers and what to consider when shopping for dental insur- ance for your family. The entire article can be located here: http:// www.metrokids.com/r5/Health/Should-You-Get-Dental-Insurance-for-Your- Family/.
 
 
AAPD SPOKESPERSON ADDRESSES NCDHM
On Feb. 18, Dr. Cliff Hartmann joined FOX6 WakeUp to share some oral health tips in Milwaukee. The segment is located at: https://fox6now.com/2019/02/18/oral-health-tips-february-is-national-childrens-dental-health-month/.
 
AAPD TALKS TO DR.BICUSPID.COM
During Chicago’s Midwinter Meeting, AAPD CEO Dr. John Rutkauskas was interviewed by Tony Edwards and Theresa Pablos of Dr.Bicuspid.com for NCDHM.  Rutkauskas offered the various ways dentists can celebrate NCDHM, as well an update on our safety initia- tive.  In addition, he discussed our Mouth Monster Campaign!  To view the interview with Rutkauskas, visit the Dr.Bicuspid.com website at https://www.drbicuspid.com/index.aspx sec=sup&sub=hyg&pag=dis&Item ID=324240. (Note free registration is required to view it.)

NEW MOUTH MONSTER HUB CONTENT
 
THE STATE OF LITTLE TEETH: SECOND EDITION
On Feb. 6, your BIG AUTHORITY on little teeth released the second edition of the "State of Little Teeth Report," which draws on the latest scientific research and best available expertise to examine challenges facing the oral health of our children and what we can do about  them:  http://mouthmonsters.mychildrensteeth.org/the-state-of-little-teeth- second-edition/.

PUBLIC RELATIONS ACTIVITIES
SOCIAL MEDIA TOOLKIT FOR MEMBERS
 
We hope you’re all taking advantage of our first-ever online Social Media Toolkit, developed specifically with the business needs of AAPD members in mind.
 
In addition to providing basic information about the most im- portant social media channels for your practice and how to manage your social media communities, the toolkit also addresses some more advanced topics such as:
  • Best-practices to navigate issues that commonly arise on any practices’ social media channels
  • Advantages of using paid advertising on social media – which can be much more effective in reaching new patients than tradi- tional advertising.
The toolkit can be accessed on your My Account page of aapd.org.
 
We encourage you to download it, and to share it with any team members who may support or lead the marketing activities of your practice
 

Click here for a PDF version of this article.