July 2020 Volume LV Number 4


Friday Scientific Program

January 2020 Volume LV Number 1

Scientific Program Codes
The following code letters appear after those programs and presentations that the Scientific Program Committee suggests would be of special interest to that particular group of attendees. However, most sessions are open to all participants.
PD: Pediatric Dentist 
DT: Dental Team
S: Spouse
Opening Ceremony and Keynote Address PD, DT, S
John Rich and Josh Sundquist
Friday, May 22
7:30 – 9 AM
Be sure to catch a live performance by John Rich—singer, songwriter and one half of the iconic country duo, Big & Rich, during the Opening Ceremony! Big & Rich’s albums have produced four straight Top 40 Country Hits, including their most famous song, Save a Horse, Ride a Cowboy. John Rich will bring a lively performance to kick of AAPD 2020 that you won’t want to miss! Get your seat early!
After the opening act, stay for our keynote address by Josh Sundquist. Sundquist has accomplished becoming a National Bestselling author, surviving cancer and participating on the USA Paralympic Ski Team, and he’s just getting started. His experiences thus far in life have taught him to adopt the 1MT1MT (one more thing, one more time) mentality. Plan to be inspired by this motto through Josh’s high-energy blend of humor and storytelling.
Sundquist’s journey will be sure to remind us of how all of our stories are truly interconnected. Some- times, even our smallest actions and decisions can impact the world around us. Through your newfound commitment to the 1MT1MT motto, he will show you how to face adversity with strength and courage, be resilient during times of change and plan for the future with an expanded vision of what could be possible.
*Attendees must be registered for AAPD 2020 to attend the Opening Ceremony and Keynote Address. Badges will be checked upon entrance.
Learning Labs I PD, DT
Friday, May 22
(ticketed session)
These informal, small, one-hour long group settings encourage interaction between the speaker and the attendees. Snacks and beverages are included in the ticket price, $50. Register for Learning Lab sessions during registration; they may be sold out on-site.
8 – 9 AM
LL 01 Vaping – A New Look at Nicotine Addiction and It’s Link to Drug Addiction in Teens
Lance Kisby, D.M.D.
Vaping has created concern among health professionals. Ironically, it creates a type of  neuronal learning which leads directly to smoking cigarettes and an increased risk to cocaine addiction. Dental professionals need to know vaping’s role in the caries process as well as other oral and systemic pathologies.
9:10 – 10:10 AM
LL 02 Social Media Marketing for the Pediatric Dental Office
Jarod Johnson, D.D.S.
While most offices are open throughout the week; patients and potential customers are looking for answers outside of business hours. During these hours a website and social media presence are valuable assets to provide education and information. This lecture focuses on strat- egies to engage current and potential patients.
10:20 – 11:20 AM
LL 03 Oral Facial Growth Guidance, Limitations in Interceptive Orthodontic Treatment
David Gillham, D.D.S., M.S.D.
Though challenging, each of  us know that interceptive orthodontic treatment can become very rewarding, even to recognize the opportunity to "shape a child’s face".  Our professional training will help us recognize etiological Phase One issues, toward simplifying possible Phase Two treatment with an established orthodontist-friend.
11:30 AM – 12:30 PM
LL 04 Modern Management of Incipient Carious Lesions
Varinder Goyal, B.D.S., M.D.S., M.F.D.S. RCPS (GLASGOW)
Caries lesion can be arrested at any stage of lesion development provided that plaque-free conditions are maintained. Professionals must become aware of the importance of early identification of disease and individuals at high risk of developing caries so that they may receive early preventive intervention.
12:40 – 1:40 PM
LL 05 Branding and Trending for Your Practice!
Oshmi Dutta, B.D.S., D.D.S., M.S, F.R.C.D (C)
Are you a brand of one? What is the advantage of being a recognizable brand in today’s fast-paced consumer- centric world? A brand needs to tell the story of your service, values, and mission all at the same time. This is an introduction to the elements that make great brands.
1:50 – 2:50 PM
LL 06 Are the Pediatricians Referring to You?
Craig Hollander, D.D.S.
A discussion of time-tested methods to increase referrals into your office by pediatricians and general dentists and help increase your visibility within your professional community.
3 PM – 4 PM
LL 07 Quick Yoga Stretches & Mindfulness Breathing to Manage Stress & Skeleto-Muscular Problems Bhagwati Mistry, D.D.S., M.D.S., Diplomate ABPD, 500Hrs Cert Yoga Teacher
Explore evidenced based  2-5 minutes simple yoga stretches ,joint rotations, six movements of spine, posture alignment integrated with rhythmic mindfulness breath- ing to reduce stress, create health and vitality, enhance focus, increase resilience to burnout, improve posture and reduce or prevent musculo-skeletal problems.
4:10 PM – 5:10 PM
LL 08 "Naughty or Nice" – the Medicaid Conundrum
Shukan Kanuga, D.D.S., M.S.D.
Medicaid children are the highest risk and underserved
patient population when it comes to dental disease. Bureaucratic hurdles, excessive paperwork and lower reimbursement rates often make it formidable for many practitioners to include them as their patients. Opening up our practices to the most needy patients may be rewarding after all.
100. Targeted Behavioral Interventions to Manage Fearful Patients PD, DT
Friday, May 22
9:30 AM – 12:30 PM
Purnima Rathi Hernandez, D.D.S., M.A., B.C.B.A.
Having trouble managing problem behavior of  your child patient for the simplest of procedures? Then this lecture is perfect for you. Even the simplest of dental procedures may often elicit a fear response. This may evoke problem behavior which may interfere with the safe delivery of dental treatment. Often the provider may use the basic behavior guidance procedures to help guide the child. However, this is often done through a trial and error process. Understanding behavioral functions in dental environments may help in developing targeted interventions which may result in better outcomes. This lecture will present the foundations in behavior management from the area of  Behavioral Sciences. The lecture will make the case for understanding the purpose of a behavior, and to use this understanding to develop targeted interventions. In this lecture we will present the theory underlying current behavior guidance procedures with the goal of improving efficiency and efficacy of the use of these procedures in clinical practice. The audience will learn additional behavioral strategies via video demonstration of patient interactions and case presentations.
Upon completion of this course, attendees will be able to:
  • Conduct a pre-appointment patient assessment to help customize the dental visit.
  • Demonstrate an in-depth understanding of behavior and the current behavior guidance with extended knowledge from the behavioral sciences.
  • Describe and utilize additional strategies to add to their be- havior management tool box.
Purnima Rathi Hernandez is a board cer- tified pediatric dentist and behavior analyst who has been serving the communities of New York and New Jersey for over 25 years. Hernandez re- ceived her education in pediatric dentistry at Co- lumbia University College of Dental Medicine. After serving as an assistant professor for many years in the department of pediatric dentistry she decided to pursue a career in the clinical practice of pediatric dentistry. In 2005 she established her own office in Fair Lawn, N.J. She then pursued a masters in Applied Behavior Analysis from Caldwell University, N.J. While she delivers care to all children, her special interests are treating children with special health care needs.
Hernandez is also a parent of a child with disabilities. She is an advocate not just for her child but other children in the community.
She has spoken to audiences on various topics related to disabil- ity such as health, advocacy, therapy, and special needs dentistry, and has authored and co-authored articles related to disability issues. She has served as council member on the Council of Devel- opmental Disabilities in New Jersey and a board member Disability Rights New Jersey.
Hernandez was awarded the Dr Solomon Rosenstein Visiting Professorship and Fellowship by the Columbia University College of Dental Medicine for her contribution to the field of special needs dentistry. She was also awarded the Francis Black Humani- tarian award in health care by Friends Health Connection, an award that recognizes individuals from New Jersey’s health care facilities who are an extraordinary inspiration to others. Her areas of intrests are working with special health care needs patients, behavioral disorders and phobias.
110. Does it Really Work? Minimal Intervention for Caries Management in Children (Including SDF, ITR/ART and Hall Technique) PD
Friday, May 22
9:30 AM – 12:30 PM
Jeanette MacLean, D.D.S., Yasmi Crystal, D.M.D., M.Sc.
Traditional operative treatment using different restorative materials, has been used for over a century to treat the dental de- struction caused by dental caries. It is invasive, technique sensitive, costly, and requires significant cooperation from the patient. Many patients are unable to receive this treatment because they are too young, anxious, have medical conditions that limit their coop- eration, or lack the resources to access care. The advent of new materials, concepts and products, have allowed the introduction of  Minimal Intervention Approaches to manage caries lesions that allow us to give patients an alternative option. This presenta- tion will discuss the use of  Silver Diamine Fluoride, ITR/ART and the Hall Technique as Minimal Intervention Approaches in the management of  caries in Pediatric Dentistry.
Upon completion of this course, attendees will be able to:
  • Differentiate the concepts of minimally invasive dentistry, minimal intervention approaches and personalized optimal interventions understanding the needs and advantages of these approach.
  • Understand the scientific basis for current recommendations for SDF, ITR/ART and the Hall Technique as well as their indications, pros and cons.
  • Acquire the knowledge and techniques required to imple- ment these approaches into clinical practice.
Sponsored by Elevate Oral Care
Yasmi Crystal has a D.D.S. degree from Universidad Tecnologica de Mexico (UNITEC), D.M.D. from the University of Medicine and Dentistry of New Jersey (UMDNJ), pediatric dental specialty training from Eastman Dental Center, University of Rochester, and a M.Sc. in Clinical and Translational Research from CTSI, New York University, School of Medicine.
Founder and senior specialist at Comprehensive Pediatric Den- tistry in New Jersey and clinical professor of pediatric dentistry at New York University, College of Dentistry, she is a Diplomate and an examiner for the written and oral sections of the American Board of Pediatric Dentistry, member of the Editorial Board of Pediatric Dentistry Journal and a spokesperson and past trustee of the AAPD; presently a member for the Council on Scientific Af- fairs, incoming president for the Pediatric Oral Health Research Group of the International Association of Dental Research and Fellow of the American Society for Dental Esthetics, the Ameri- can College of Dentists and the International College of Dentists. Past member of the Board of Directors of the IAPD and Chair  of their Scientific Committee. She is also a member of the editorial board of the Journal of the Latin American Society of Pediatric Dentistry (Revista ALOP) and a manuscript reviewer for several major journals including Pediatric Dentistry, JADA, IJPD and JOCPD. As leader in inter-professional relations, she has worked as Oral Health consultant, speaker and preceptor for the
AAP, NJAAP, and is a faculty member for the Family Practice MD program at Somerset Medical Center, N.J., with her clinic being a rotation site for family practice MD residents. Crystal lectures to varied health care audiences in the US and abroad, and has published her research on numerous articles in peer reviewed scientific journals on topics of Caries Management, Risk Assessment and Minimal Intervention Approaches including SDF therapy.
Jeanette MacLean is a Diplomate of the American Board of Pediatric Dentistry, Fellow of the American Academy of Pediatric Dentistry, private practice owner, and mother of two. MacLean has become an internationally recognized advocate and expert on minimally invasive dentistry, appearing in newspapers, magazines, television, and continuing education lectures on this hot topic. Most notably, she was featured in the July 2016 New York Times article "A Cavity Fighting Liquid Helps Kids Avoid Dentists’ Drills," which brought national atten- tion to the option of treating cavities non-invasively with silver diamine fluoride.
120. There IS an "I" in Team! PD, DT
Friday, May 22
9:30 AM – 12:30 PM
Rosemary Bray, Speaker Trainer Consultant
We’ve all heard "There is NO I in TEAM". Yes there is!! Come find out how that can be true. What a challenge it is to build a close knit, cohesive team from a mere group of individu- als! And what a great difference there is between the two. We will discuss the principles of being great and the characteristics of highly effective teams. Hopefully we will be describing YOU!
Upon completion of this course, attendees will be able to:
  • Learn what traits make a great or not-so great team.
  • Understand how happy teams stay motivated and enjoy work more.
  • Hear what helps to make some teams happy and cohesive and why others are not.
Rosemary Bray spent more than 30 years employed in the dental profession, both in clini- cal and administrative roles, with experience in general dentistry, periodontics and her last 18 years in orthodontics all in San Diego. She left her quality fun orthodontic practice in late 1998 to begin her self-employment as a speaker and consultant in orthodontics and dentistry and she proudly celebrated her 50th anniversary in teeth! YES that was 50 years! She has lectured and worked on every continent except Antarctica, on behalf  of  the AAO, several orthodontic compa- nies, numerous state and local dental societies, Ortho and dental study groups and for her own workshops and seminars. She was very honored to have been the staff program chair for the AAO Annual Session in Chicago in 2011 and has been an AAO speaker for 26 consecutive years. She has spoken at many prestigious den- tal meetings as well, including the Hinman, Chicago Mid-Winter, Star of the North and of the South, Yankee, the ADA and CDA and the AAPD. Teeth have taken her around the world to teach. She has truly been there and done that in her orthodontic and dental  career!
130. GSRA/Sunstar Research Fellowship Awards PD
Friday, May 22
8:30 – 11:30 AM
The GSRA award recipients will present their research and answer questions. The 2019-20 Sunstar Research Award Recipients will also present their research.
140. Mini Clinics I PD, DT
Friday, May 22
1:30 – 4:30 PM
1:30 – 2:15 PM
Role of the Pediatric Dentist in Sleep Disordered Breathing: Screening and Treatment Planning Made Easy Audrey Yoon, D.D.S., M.S.
There is growing awareness of pediatric dentist’s role about Sleep Disordered Breathing (SDB). This lecture will help you understand the various presentations of SDB and how to screen for children at risk. It will cover the treatment pathways including what pediatric dentist can do as an interdisciplinary team.
2:15 – 3 PM
CBD, Hemp Oil, and the Endocannabinoid System: Making Sense of it All
Philip Slonkosky, D.M.D., M.S.
As CBD continues to rise in popularity, it is important to understand some of the basics regarding the endocannabinoid system and its relationship to overall health, emerging areas of research related to dentistry, and how CBD interacts with the human body.
3 – 3:45 PM
The Diagnostic Challenge in Pediatric Dentistry Part VI
Juan Yepes,, D.D.S., M.D., M.P.H., M.S., DrP.H.
This presentation will bring three interesting patients that will bring a challenge for the practitioner. The format of the presentation will allow the audience to understand the importance of building a differential diagnosis and the implication in terms of treatment.
3:45 – 4:15 PM
Use of a Certified Therapy Dog in the Pediatric Dental Office
Jennifer Hechko, D.D.S., M.S.
Thinking about offering a therapy dog in the dental office? What will need to be considered? This presentation will talk about how to incorporate a therapy dog in a practice, the benefits to patients and staff, the financial aspects and the legalities. At the end, meet Balto, my therapy dog.
150. Recognizing the Need for Interceptive Orthodontic Treatment & How to Steer Through the Timing, Planning and Delivery PD
Friday, May 22
1:30 PM – 4:30 PM
Nagaar Sagafi, D.M.D., C.A.G.S.
This clinically oriented course will discuss, in a concise manner, some of the most critical factors involved in orthodontic planning process for the early mixed dentition to the adolescent dentition. Topics within this lecture will provide a foundation towards the thinking processes involved for the clinician in relation to inter-arch space analysis, intra-arch saggital and transverse relationship, and the identification of patient growth patterns in relation to their resultant future profile and occlusion. This will further enable the clinician to address, at each dental and developmental stage, factors such as habits, arch length shortage, holding of leeway space, intervention for crowded incisors, intervention for ectopic teeth, crossbites, surgical needs and adverse skeletal growth. All in all gaining the ability to answer parents questions regarding the immediate and/or future orthodontic needs of their child.
Upon completion, participants will be able to:
  • Conduct space analysis at the time of incisor eruption in order to evaluate arch length/crowding, determine space maintenance and regaining needs, along with dos and don’ts, and appliances involved.
  • Identify cross bites whether dental, functional or skeletal, and their respective solutions.
  • Identify adverse vertical and saggital growth patterns.
  • Identify orthopedic and orthodontic interventions that would improve function, esthetics and patient self-image.
  • Educate the parents about your findings at various stages of their child’s dental, skeletal and emotional development.
  • To demonstrate an understanding of diagnosis and orth- odontic treatment planning applying three key factors; lower arch crowding, bite depth and facial pattern.
Negaar Sagafi was trained in Orthodontics & Dentofacial Orthopedics at Boston University Henry Goldman School of Dental Medicine under Dr. Anthony Gianelly. Since then she has treated thousands of cases simple and complex lead by a multi-disciplinary treatment planning approach. While in Boston, she served the North East Society of Orthodontists as co-chair of the scientific program and was on the board of Boston University Orthodontic Alumni Society for six years. In addition she served as part-time clinical faculty at Boston University Orthodontics Department from 2009-2015. She has lectured nationally and internationally on the latest techniques in orthodontics Dubai, Rome, N.Y., Sienna, and Boston. Currently, she maintains her private practices in Maryland and Washington, D.C. Sagafi is an active member of American Association of Orthodontists, Northeast Society of  Orthodontists, and Mid-Atlantic Society of Orthodontists, District of  Columbia Dental Society.
160. Dental Benefits Symposium DT, PD
Friday, May 22
1:30 – 4:30 PM
Mary Essling, R.D.H., M.S., AAPD Director of Dental Ben- efit Program, Christine Taxin, Adjunct Professor, Owner & Speaker, Links 2 Success & Dental Medical Billing, Cynthia Kluck-Nygren, ADA Dental Team, Advocacy & Content Development Manager, Teresa Duncan, M.S., President of Odyssey Management, Inc.
Certain language found in many participating provider agreements can have unexpected consequences. Join Cynthia Kluck-Nygren to find out the real meaning of some of the legal terms found in many contracts and how that language can impact your patients and the success of your practice. The ADA and the AAPD have resources available to help.
Christine Taxin will discuss diagnostic coding. Its regular use remains elusive, but there is a small but growing number of den- tists providing this information regularly when submitting claims.
Medical plans and clinicians have obtained and used diagnostic codes for approximately 20 years. They have helped plans develop guidelines and have become a critical element in research to determine best practices, preferred outcomes, decision support tools and efficient purchasing.
We will discuss the challenges and opportunities for dental plan use of diagnostic coding. It has the potential for significant impact on the direction, type, and availability of  dental care as well as future plan design and payment mechanisms.  Develop- ment of tools and techniques for obtaining broader use of diag- nostic codes for billing medical plans for your patients treatment.
Today’s pediatric practice relies upon a wide variety of codes for reimbursement. This session with Teresa Duncan will update you on recent coding additions as well as preview what’s to come for 2021. We’ll round it out by tackling top pediatric coding FAQs!
Upon completion, participants will be able to:
  • Understand the real meaning of certain phrases common to many dental benefit contracts.
  • Describe the language common to many EOBs and prepared to write letters of appeals to advocate on behalf of your patients.
  • Know what resources are available through the ADA and AAPD and how proactively using them can safeguard your practice.
  • Discover the tips to finding the highest level of diagnostic reasons for billing with a diagnostic code and how to back up that code with a information on why this patient is a medical necessity.
  • The information needed to document medical necessity.
  • Diagnostic codes come in batches. Learning how to find the correct one under the topic is key to payment.
Mary Essling is dental benefits director for the American Academy of  Pediatric Dentistry. Essling has previous experience working on dental and medical procedure coding and third- party insurance matters for both the American Dental Association (from 1994 - 2002) and the American Society of  Plastic Surgeons. She earned her Bachelor of  Science degree from Marquette University and an M.S. in Health Law Policy from De- Paul University. In addition, Essling is a licensed registered dental hygienist in Illinois, Indiana and Texas.
Christine Taxin is founder and president of Links 2 Success & Dental Medical Billing that covers all dental and medical billing train- ing. Christine delivers continuing   education seminars for dental and medical professionals and serves as an adjunct professor at the New York University (NYU) Dental School Resident Programs for New York City Programs, Harvard, and other dental schools across the country. Taxin has been awarded "Leader in Consulting" for the past eight years  in Dentistry Todays list. Christine is on the board of Stem Cell Collection, the board of certification for 3D Scans and Fellowship with the AIDA. The AGD has approved her company Links 2 Success as a national provider of  PACE continuing education credits. Taxin’s workbooks "Introduction to Medical Billing"," Introduction to CT Scan Billing" and "Oral Surgery and Implant Surgery" have been received by many as the go to workbook for training. In 2020 she will be able to offer certification tests thru Q’Pro. The test is administered by the AMA and the courses are from the manuals that are on our web sites.
Cindy Kluck-Nygren is the manager, dental team, advocacy and content development in the American Dental Association’s (ADA) Center for Dental Practice/Practice Institute. She has been with the ADA for six years and previously worked at the Academy of  General Dentistry (twice), where her most recent position had been manager of government relations. In her current role, Kluck-Nygren manages the development of various practice management resources includ- ing online and print content such as articles, FAQs, and other member-facing materials. She supports the planning, development and delivery of both live and on-demand educational programs and represents the ADA at various dental association meetings.Her prior experience includes positions in marketing, shareholder and employee communications, and account management. She has a Bachelor of Arts degree in Communications from DePaul University, Chicago.
Teresa Duncan addresses topics such as insurance coding and office manager training. Her memberships include the National Speakers Association and the National Association of Dental Plans. She has been named one of the Top 25 Women in Dentistry and is the author of Moving Your Patients to Yes: Easy Insurance Conversations as well as a contributing author to the ADA’s annual CDT Companion Guides. Her podcast "Nobody Told Me That!" provides regular coding and manage- ment updates. Teresa received her master’s degree in health care management.
170. Challenging Conversations: How to Handle Non-Dental Topics in the Dental Chair PD, DT
Friday, May 22
1:30-4:30 PM
Patricia Braun, MD, MPH, Susan Fisher-Owens, M.D., M.P.H., F.A.A.P., Amanda Dempsey, M.D., Ph.D., M.P.H.,
Anupama Tate D.M.D., M.P.H.
The American Academy Pediatrics (AAP) Section on Oral Health Session is designed for all AAPD attendees and will address current challenging topics that come up in the dental chair. The Section on Oral Health will enhance pediatric dental professionals’ knowledge of  (1) Vaccine and Fluoride Hesitancy, (2)Human Papillomavirus (HPV) Prevention and Promotion, and (3) Current Hot Topic Issues in Pediatrics. The session will boost communication skills and confidence for pediatric dentists and team members when addressing sensitive topics. There will be ad- equate opportunity for audience discussion. All AAPD attendees are invited to the session.
Upon completion of this course, attendees will be able to:
  • Apply novel strategies to address parental concerns including vaccine and fluoride hesitancy to refusal. Using tools and interactive discussion, attendees will learn novel strategies to address parental concerns related to vaccine and fluoride hesitancy and refusal, while improving their own satisfaction with these difficult conversations.
  • Promote personalized partnerships with parents in decision-making
  • Describe the current vaccine schedule and vaccine delivery challenges in the United States.
  • Describe innovative approaches to vaccine delivery within and outside of the medical setting.
  • Apply techniques that can be used in the dental office to discuss oral cancer prevention, HPV and other vaccine promotion.
  • Promote vaccines in the dental office and connect back to the medical home to optimize vaccine delivery.
  • Describe current hot topics in pediatrics relevant to pediatric dentists.
  • Discuss interprofessional topics related to children and families.
  • Promote interprofessional advocacy for children and families.
Faculty will educate attendees on the latest hot topics in pediatrics that relate to pediatric dentists. Faculty will focuson opportunities to work inter-professionally to advocate for children.
Patty Braun is a professor of pediatrics, family medicine, public health and dental medicine at the University of Colorado where she conducts oral health disparity and health services research and program evaluation. She is the chair of the American Academy of Pediat- rics Section of Oral Health Executive Committee and a past Santa Fe Group Fellow. She is also the project director for the HRSA-funded Regional Oral Health Integration Network.
Susan Fisher-Owens is clinical professor of pediatrics at the UCSF School of Medicine and clinical professor of preventive and restor- ative dental sciences at the UCSF School of Dentistry, in San Francisco, Calif. Clinically, she works as a primary care pediatrician and faculty preceptor. She spends the remainder of her time serving as a children’s oral health advocate and researcher, working with medical providers to increase their knowledge and interventions in oral health and with dental professionals to increase their understanding and application of contextual factors to care, and working with children. Her paper on "Influences on Children’s Oral Health: A Conceptual Model" has led to other work being conducted  to investigate and reduce oral health disparities and improve care, and "Primary Teeth," the clinical program she started to introduce oral health care into the pediatric practice setting was recognized with the Academic Pediatric Association’s Health Care Delivery Award in 2011. She serves on the American Academy of Pediatrics National Section on Oral Health.
Amanda Dempsey is tenured professor of pediatrics at the University of Colorado Denver, research director for pediatric hospital medicine at Children’s Hospital Colorado, and a senior faculty member of the Adult and Child Consor- tium for Outcomes Research and Dissemination Science (ACCORDS) program. She also directs the Surgical/Subspecialist Clinical Outcomes and Research (SCORE) fellowship. She has studied pediatric im- munization delivery for the last 15 years. Her research interests include parental vaccine hesitancy, developing and assessing inter- ventions to use of evidence-based interventions in primary care and, clinic- and community-based randomized clinical trials. She is on the board for directors for the Colorado Children’s Immu- nization Coalition, and also a member of the American Cancer Society’s HPV Roundtable Provider Intervention workgroup. She sees outpatient general pediatric patients of all ages in her clinical practice.
Anupama Rao Tate is an associate profes- sor of pediatrics at the George Washington University School of Medicine. She is a faculty member in the Department of Pediatric Den- tistry in the Goldberg Center for Community Pediatric Health at Children’s National Medical Center. She serves as the director of Advocacy and Research. She is director of the District of Columbia Pediatric Oral Health Coalition. She is a trustee and chairs the Grants and Programs Committee of Healthy Smiles, Healthy Children. She chairs the Consumer Review Commit- tee of the AAPD. Currently she is the past president of the D.C. Chapter of the AAPD. She received her D.M.D. from Harvard School of Dental Medicine and her M.P.H. from Johns Hopkins Bloomberg School of Public Health. She received her certificate in pediatric dentistry from Children’s National Medical Center. She is involved in teaching, clinical practice, research and holds grants in community advocacy.
180. Creating a Culture of Accountability PD, DT
Friday, May 22
1:30 PM – 4:30 PM
David Schwab, Ph.D.
The message may be "excellence" or "comprehensive dentistry." It may be a message of "caring" or "compassion." But if the team does not appreciate the message or have the skills to convey fundamental information to patients, then the practice’s core message is no more effective than a note stuffed in a bottle and thrown into the sea. The chances that the message will be received and acted upon in a timely manner are slim. This lecture gives practices the skills they need to develop and formulate messages and protocols and to hold everyone accountable for success. When the practice culture is about accountability, then things get done and results are achieved.
Upon completion, attendees will be able to:
  • How to develop a core marketing message and communicate it effectively to patients.
  • How to make everyone enthusiastically accountable for practice success.
  • How to train the team to use the best verbal skills for any situation.
David Schwab is a professional speaker, author, and consultant who helps dentists grow their practices, educate their patients, and train their teams so that the practices will be more profitable. An internationally known seminar speaker, Schwab presents practical, user-friendly schwab practice management and marketing seminars for the entire dental team. Fast-paced, filled with humor, and overflowing with "pearls," Schwab’s seminars are as popular as they are useful. His lecture topics include developing brand identity, effectively using social media, revving up internal marketing, improving verbal skills, providing team leadership, and increasing case acceptance.
As a consultant, Schwab works extensively with referral based practices to help dental specialists develop and maintain strong referral relationships. He helps specialists systematize referrals  and develop outreach programs that attract more referral sources. Prior to starting his own company, Schwab served as director of marketing for the American Dental Association and as executive director of the American College of Prosthodontists. He has also worked with numerous dental schools, major corporations, and private dental practices.
At the present time he runs a marketing consulting firm, David Schwab & Associates, Inc. The company provides in- office seminars and consulting. Recognized as a prolific author, Schwab’s practice management and marketing articles have appeared in numerous publications, including the Journal of the American Dental Association, Dental Economics, the Seattle Study Club Journal, and the Journal of the Canadian Dental Association. His website, www.davidschwab.com, features blogs, articles, and videos. Schwab holds a Ph.D. in English from Northwestern University. A native of New Orleans, he currently lives in the Orlando, Fla., area.

Click here for a PDF version of this article.