July 2020 Volume LV Number 4

 
 
 
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AAPD Public Relations Efforts/Mouth Monsters Campaign

July 2020 Volume LV Number 4

AAPD members continue to be featured as industry experts and thought leaders on children’s oral health issues in local and national media. Most importantly, the AAPD continues to be contacted as a resource for pressing healthcare stories as evidenced by the strong media traction below. We encourage you to view the following stories and highlights.
 
Media Results Summary
434,280,554
 
Syndicated and earned impressions
100 percent of earned placements pointed consumers to mychildrensteeth.org
 
100 percent of interviews positive and mentioned AAPD
 
3,528 media placements includes earned media and syndicated placements
 
AAPD Storytelling
President Dr. Donly and AAPD spokes-experts conducted interviews in priority cities over a two-week period timed to Halloween.
 
In addition, AAPD syndicated over 1,000 news stories across top national and local cities around back to school and back to fall routines.
 
National Satellite Media Tour
President Dr. Kevin Donly participated in national satellite media tour, delivering 25 TV and radio interviews for NCDHM to share the importance of establishing a dental home, the age 1 dental visit, new beverage guidelines and more.
 
Covid Resources
COVID Response Materials – FAQ To reassure patient families the health and safety of our children is a top priority, AAPD developing consumer facing materials, including a "frequently asked questions" document which spoke to patient families directly, addressing common concerns and questions.
 
COVID-19 Virtual Satellite Media Tour
AAPD President Dr. Kevin Donly delivered AAPD’s first virtual satellite media tour on April 30, where he participated in 27 original TV and radio interviews. Donly shared the importance of parents visiting their pediatric dentist when offices reopen, new protocols patient families can expect and how to maintain oral health in the interim. As of early May, this effort has resulted in 22.2 million impressions across 98 placements.
 
COVID-19 Syndicated News Article
AAPD developed and placed a syndicated article titled, "When is it safe to take my child to the dentist again?" The article addressed patient family concerns around returning to their pediatric dentist, new protocols they can expect to see and how to maintain oral heath in the interim. This article was distributed at the end of April and as of early May, this effort has resulted in 120 million impressions and over 1,096 placements.
 
AAPD News Room
The AAPD continued to keep the media apprised of key developments relating to pediatric oral health activities of our members, as well as AAPD initiatives, through press releases that were posted to our website and/or distributed over PR Newswire and then pitched to various media outlets. Check in the News Room5 on the AAPD website for updates.
 
February is National Children’s Dental Health Month
Feb. 5, 2020
As the leading authority on children’s Oral health, the American Academy of Pediatric Dentistry (AAPD) is a proud and strong supporter of this month. According to an AAPD national survey, only one in four parents are taking their child to the dentist by his or her first birthday, the age recommended by leading health experts, which means that children’s teeth are at risk.
 
AAPD President-Elect Interviewed by Shape.com
Feb. 3, 2020
AAPD President-Elect Dr. Jessica Lee spoke with Shape.com for an article on teeth whiteners.
 
AAPD President Interviewed by Sunstar
Dec. 5, 2019
Dr. Kevin Donly spoke to Frank Long for a story on how obesity affects the oral care of pediatric patients, which appeared in Sunstar’s November ebrief.
 
Pediatric Dentistry Today (PDT) Feature Articles
In an effort to highlight AAPD members and programs that have shaped and influenced pediatric dentistry, we have added feature articles to this publication.
 
If you have any great ideas for a feature article, please contact us!

YOUR AAPD STAFF CONTACT FOR PUBLIC RELATIONS INQUIRIES
Education Development and Academic Support Manager Leola Royston
Chief Executive Officer John S. Rutkauskas
 

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