September 2020 Volume LV Number 5

 
 
 
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Media Mix

September 2020 Volume LV Number 5

 AAPD on CafeMom.com
The AAPD was referenced in an article on teething.
 
"Because adults can’t recall what the teething process feels like, and babies can’t tell us in words what they are feeling, we have to rely on information provided by experts such as the American Academy of Pediatric Dentistry to guide us."
 
Read the full article here.
 
AAPD COVID Response Materials – FAQ
To reassure patient families the health and safe- of our children is a top priority, AAPD developed consumer-facing materials, including a frequently asked questions document, that speaks to patient families directly, addressing common concerns and questions.
Download the FAQ document here .
 
Leaders Speak in Sound Bites at 2020 Media Training
"Hear no evil, see no evil, speak no evil, and you’ll never be a television anchor," according to journalist Dan Rather. AAPD leaders discovered the evils – and the great benefits – of working with media outlets to tell the stories of pediatric dentistry in virtual Media Training Work- shops held on July 27 and 30, 2020.
 
After a quick review of tactics for handling media interviews, attendees participated in a series of practice inter- views on topics of interest to the media, followed by personalized review and critique. Topics included COVID-19 and Dental Office Safety, Infant and Toddler Dental Care, Access to Care, General Anesthesia, and the Use and Safety of Fluorides.
 
The AAPD welcomes the following lead- ers to its list of national media spokes- persons: Drs. Joel Berg, Vanessa Carpen- ter, Scott Cashion, Charlie Czerepak, Gila Dorostkar, Ed Ginsberg, Paul Kennedy, III, and Angela Stout.
 

Click here for a PDF version of this article.